Pen And Lens Podcast

Have you ever seen a logo that was printed so small you couldn’t even read the words in script font underneath? How about a logo that took up almost half of the design? If you haven’t seen these atrocities, then you must live in some fictional design dreamland, because they are everywhere.

Using colors as a business owner is tricky. Hopefully you’ve hired an awesome designer and they knew what they were doing when they designed your color palette!

There is a lot going on behind the scenes at a design studio. It’s really like the man behind the curtain in the Wizard of Oz. For many designs studios, especially small ones, every person has to wear multiple hats. The pricing for design work is just like any other service: there are certain structures designed to benefit the seller, and others for the buyer.

Choosing the right designer is detrimental to your project. No, I’m serious. And as much as I’d like to tell you to just choose me as your designer, I know that I can’t do it all, and that means I’m not the right designer for certain projects.

Printing banners is a fun step in your business because it means you’re about to show off all your great work. For small start-up businesses, this may mean displaying your brand, products, services, locations or prices.

Many times, a business' tagline will look different than the logo. Well, turns out there's a reason for that! Listen to find out!

Man, it's been a while since I've been on here. So, welcome back! This podcast is about what we've been up to this summer, what we're up to now, and what these podcasts are going to continue as.

EPS files are a useful filetype for any business owner. Especially for ones who want an awesome looking business!

Let's be honest, the answer is yes. But this podcast tells you when to get one!

PMS colors help keep your business looking consistent no matter who prints your materials!

Fonts are all around us and impact every decision we make. That's why it's important to know your brand font, and use it well.

Using your logo is the first thing you want to do when you have design work done, but there are some precautions you need to be aware of first!

Getting cheap, quality printing done is key to surviving in the business world and looking good doing it!

For small business branding and design, small logo changes may be a pain, but necessary

A color palette is a carefully chosen set of colors that represent your brand.

What is a .jpg file and how do you use it in your business?

Hexcodes are a valuable resource for keeping your brand looking consistent online.

Intro and pilot episode for the Pen and Lens Podcast, a show that give you the know-how to own a beautiful business!